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Mass Media


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Instructor:  Mrs. Sprague

 

Materials:  a notebook, pen/pencil , a 3-ring binder to store handouts and notes

 

Fee:  $6

 

General Information:

 

We will cover

 

·         History of mass media

·         newspapers

·         Broadcast media

·         Create a school paper

·         Create a news broadcast to be played in the cafetorium

·         Create commercials

 

Because you have no books, you will need to take notes in class! 

 

There are some rules you will have to follow so we can have a smoothly run and efficient classroom:  no eating or drinking in this class; no gum chewing; no throwing of papers, books, etc.; stay in your seat.  The first time you are tardy, you will get a warning.   Any further tardies will result in a detention. If at any time you do not follow the rules, you will be issued a detention. 

 

You will be graded on in-class work, projects,  and written tests.  If you are absent, you will need to see me for before or after class--not during class.  Remember, as responsible almost-adults you will have to take responsibility for completing your work! 

 

For a good grade, hand in all papers on time, do all the work that is assigned, correctly answer the questions, and BEHAVE in class!

 


What is mass media?  Medium is singular; media is plural.

Medium—a channel or system of communication. Speech is the most widely used medium.  Painting, sign language, writing, smoke signals, etc. are all different types of media.  These are, however, personal media, not mass media.

 Mass media—a means of communicating to a mass, or large number, of people.  These include radio, TV, newspaper, magazines, books, photography, films, recordings.

 

The spoken word or the written word is never a mass medium by itself.

 

Mass media did not become possible until 1456 when Johannes Gutenberg created the first printing press.  It conquered distance. The first book printed on a printing press was the Bible.  Within 50 years 20 million copies of 35,000 books were made.

 

This class will include information on news writing and news gathering for both print and broadcast.  A main objective is to develop a school newspaper and tape announcements for broadcast.

A caveat:  As journalists, we are aware of freedom of the press.  However, we are also part of the Keystone school system.  As an extension of the school, your work must remain appropriate for the school environment.  Reporters must report to their editors, and editors must report to their publishers.  As your publisher, your teacher has control over your production.

What did people do to spread the news before the printing press became widely used?  Town criers—walked through the streets shouting the news.  Runners—Paul Revere in 1775.  Pheidippides—Greek, ran 26 miles to tell Athenians of their victory over Marathon.

 

Mass media began to conquer time when Henry Fox Talbot discovered photography in 1835.  Small boxes with a lens and a sheet of paper covered with silver halide were set in front of trees.  After several hours, the image of the trees appeared on the papers; hence, the first photograph.

 

Telegraph—18445 Samuel Morse develops Morse code

Alexander Graham Bell 1876 Telephone

Thomas Edison 1877 Phonograph

Thomas Edison  1893  Kinetoscope

August-Louis Lumiere  1896  projected pictures

This class will include information on news writing and news gathering for both print and broadcast.  A main objective is to develop a school newspaper and tape announcements for broadcast.

 

A caveat:  As journalists, we are aware of freedom of the press.  However, we are also part of the Keystone school system.  As an extension of the school, your work must remain appropriate for the school environment.  Reporters must report to their editors, and editors must report to their publishers.  As your publisher, your teacher has control over your production.

TV  1934 New York Worlds Fair

 

 

 



Related Files

    mp3 Listen! (mp3 file)
    Mrs. Sprague explains the Mass Media class.

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Related Links
    Online Internet Campus
    Information and quizzes on Mass Media.

    Watergate Info
    Who is Deepthroat? Who were the two Washington Post reporters who broke the story?

    War of the Worlds
    Orson Welles created panic when on October 30, 1938 he broacast over the radio that Earth was being invaded by martians. Why do you suppose people believed it? What conditions in the 1930's would make such an assertion on the radio believable? Could we be influenced by the media today?

    Citizen Kane
    Another Orson Welles classic. Ranked in 2007 by the American Film Institute as the #1 Greatest Movie of All Time. It appeared to caricaturize certain events and individuals in the life of William Randolph Hearst - a powerful newspaper magnate and publisher. It was said that Hearst may have well destroyed Welles's career because Hearst felt that he was slandered by the film.

    CNN Student News
    Keep informed and get the latest in headline news.

    Edward R. Murrow
    Listen to the commentary on Sen. Joseph McCarthy






Web Site for Mrs. Karen Sprague
Keystone High School
580 Opportunity Way
PO Box 65
LaGrange, OH 44050